like big bazaar. • • • • The depth of a product mix refers to how … • Producer services: these are services that are produced to help other businesses. For example, a small company may sell multiple lines of products. Consumer Marketing Channel: Armstrong and Kotler (2001). The maggi range contributes vastly to the bottom line of Nestle. However, that campaign brought Nescafe strongly in the market. products, Maggi and many more. The sales representatives at Nestle are not just confident of the Brand’s process but also the people who support them. players in the market. Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. Majaro (1993) says that advertising is any paid form non-personal communication of products, services or ideas through a commercial media. 1. Nestle underwent a complete re-engineering of its supply chain which was aided by Total Logistics which has benefitted both Nestle and its consumers. 3. According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion. discounts and tactics to keep busy this distribution channels. The approach to pricing which only depends on the competitor rather than costs when framing a business is called competitor oriented pricing. 5/-. Thus, distributor can easily get discounts on stronger products, if they buy some weaker products. I love writing about the latest in marketing & advertising. Below are the products, price, placement and promotions of Nestle. The evidence lies in greater Brand Pull, Higher than expected Sales and Prominent displays at the Retail level. This is why Nestle is considered as one of the strong FMCG companies across the globe. Nestle offers a wide range of products and has an strong depth and width of the products. When Nescafe came up in the market, they brought Nescafe This is a new and fresh idea that would compliment a few of their products. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people. Since all their main competitors are also well branded, they cannot price a product without analyzing the competitors pricing. Most people know us through our brands. The Explicability is defined as the capability of sales people to explain a high price to customer. Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. People behind the sales have enabled the Sales Function quite effectively. According to Donnelly (2004:150),the channel of distribution strategic decisions are determined on the basis of the following factors: Distribution coverage may vary based on the features of the product, the market and the target customers. Nestlé owned 100% of Alcon in 1978. It has more than 2000 brands ranging from global Nestea Iced Tea The major aspects to be considered in product mix are explained below. It may differ when the end user of the product is a consumer or an organization, the Consumer Marketing Channel and the Business Marketing Channel. The coverage of Nestle is world-wide as it has a wide distribution channel and several manufacturing units at different places around the world using marketing mix strategies. with products of global standards and is committed to long-term sustainable PLO 370, Jalan Perak Tiga, Nestle should develop unique product design, name and features to stand out in the competitive market. their products. Till now company has made many mergers and acquisitions that have expanded its customer base and visibility in the market. Promotions for other products too is done smartly. Nestle's Product Width and Depth: "Nestlé has a rather extensive brand portfolio. E.g. not cause the customer to switch brands, We can see products Powered by. Dairy Products: There are different Dairy products which Nestle has launched in the market which include Nestle Milk,... 2. • After India’s independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Different strategies for each product like online competitions and distributions. Understand the Marketing Mix of Google and its 4ps of Marketing Mix. The product line generally refers to a type of product within an organization. Let's stay in touch :). Features: Nestle have made sure that all their products have special features to make it more attractive to the customers. brands to the consumers.