In this case, we will take a look at a. Would you mind sharing the fonts you use as an example under “The Styles”? Your email address will not be published. Your email address will not be published. As you can see below, when pairing your fonts together try to stick with combining two together. […] Saffron Avenue share 6 font combinations you should try in this infographic. This pairing provides go-to fonts to use for both heading copy (on website pages, business cards, brochures, invitations, posters, and more) and body copy, which makes up the bulk of the content you’ll write. So, if you use an uppercase serif for your primary font, don’t use a similar serif for your secondary. Settling on a single font that matches your brand’s identity is a tricky task in itself, but as all designers can attest to, finding multiple fonts that pair well together is significantly harder. In the article below we explain the basics of choosing great fonts. Related post: 5 modern font pairings for minimalist brands, Your email address will not be published. There are so many wonderful options out there but having the right eye to find what works together and what captures the eye of your target market can be a … BASKERVILLE . MONTSERRAT . When crafting my brand identity, I aimed to convey both an elegant and modern side, since those adjectives align well with my ideal clients, as well as my personal taste. The same rules apply here, though this information should not hold the same visual weight as the rest of the logo. I’m excited to be posting more and more about branding! However, when done well, I believe a brand can convey both elegance and modernity without contradicting itself. The Laundress is a unique brand that makes the chore of doing laundry feel glamorous. Try to differentiate your styles. Nowadays, it is very popular to incorporate additional elements in logos, such as the year of foundation, address, or even a phone number. AVENIR . OPEN SANS . FONT PAIRINGS. Different typefaces tell your audience whether your brand is playful or sophisticated, classic or modern, youthful or mature. She then moves onto choosing a typeface for the body text. Feel free to use ‘letter-spacing’ to help achieve a unique look between your font pairings. A more playful font, such as this balloon one, would not pair well with a calligraphic handwritten font. Shashi is a high-end, minimalist jewelry brand that offers a combination of timeless and trendy designs. friendly, vintage, modern, elegant, etc.) Now, I don’t think it’s completely imperative for you to know this, but I do think it’s important to understand the differences and of course get a better idea of font pairings and how to use them in your brand. Lettering (hand-lettering), like calligraphy, is an art..but the art of drawing letters. The fonts used should vary depending on their application, with social headlines looking vastly different from those of print literature. I’m a letter-spacing connoisseur and couldn’t love it more. Required fields are marked *. Did you see my pretty new online SHOP as well? To make your life that much easier, we’ve enlisted the advice of top designers and foundries to help you understand how they choose and create the font pairings you know and love. That’s the magic of branding. Awe, thank you! Save my name, email, and website in this browser for the next time I comment. Some fonts have more personality than others, which makes them more finicky to pair. Similar to the above examples, Shashi pairs an elegant serif font with a modern sans serif to play up the classy-yet-trendy factor. Its size should be smaller and its stroke thickness thinner. oh this was a good breakdown! […] https://saffronavenue.com/blog/logo-branding/brand-font-pairings/ […]. Below I’m going to break down their differences, type styles, font pairings, and what I recommend for your brand. As you can see below, when pairing your fonts together try to stick with combining two together. Selecting elegant font pairings for modern brands may seem counterintuitive. As you’ll see in the examples below, an elegant serif heading font pairs well with a more modern sans serif body font. The visual weight of both words should stay approximately the same, with the thickness of the script resembling that of the sans/serif. Instead, use that script style for call-to-action headings and specific words. It would be better in this situation to use a slab or serif to create a visual juxtaposition. Balancing typeface use in a project is something that depends not only on personal taste but on many project-specific conditions”. Why Brand Photography is so Important for your Business, Modern Brand and Website Design for Earth & Sugar, A Timeless Brand and Website Design : Cherry Blossom Events, April Book Review :: A Fiction, Self-Help, and a Mystery. Required fields are marked *. The former is a pleasingly free and flamboyant brush font that's ideal for use in headings. His best bet is to go straight to the foundries, which build synergetic typefaces like Montreux and Lutschine. Matt Slightam agrees with this approach. All of these features are conveyed in part by their use of fonts. To check if this is the case, you can, Some fonts have more personality than others, which makes them more finicky to pair. Playfair Display and Open Sans are my own brand fonts. Great font pairings are essential to great design. ), According to Zetafonts Foundry, we often forget “that a good typeface family can allow us enough variations in its weight and width range to make it usable in various design contexts.
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