“Its lazy stereotypical interpretation seems to stem from such an overzealous salesman’s focus on the ‘product’ and ‘gift-giving’ that it failed to see the blindingly obvious PR-disaster elephant in the room.”, The UK government’s ‘Get Ready for Brexit’. A look into the tech transformations underway at the world's largest companies. Burger King's Mary J. Blige ad (2012) Burger King wasn't always the savvy marketer it is today. Caravans, boats and surfboards: Gumtree’s top 10 shows what Aussies want to buy as summer approaches, Faster than Facebook: How Afterpay grew to $30 billion by leveraging the partner effect, Unfair dismissal case ruled to be “entirely without merit” after employee refused to work from home and then resigned, Hipages becomes latest Aussie startup to IPO on the ASX — here’s how it got there, Vic government launches $1,200 grants to help SMEs go digital: Here’s what you need to know. An ad meant to invoke feelings of a spontaneous, fun night out with friends became one of Bud Light's biggest gaffes as it led to concerns about the brand promoting alcohol-fueled rape culture with messages on beer bottles calling Bud Light "the perfect beer for removing no from your vocabulary for the night." “2019 has been a year of outrage, and the vegan sausage roll went viral all over social media precisely because it got people frothing at the mouth,” he says. The pictures are provocative and explicit with some images showing a woman’s naked bottom,” said one viewer. since. Literary Method: Humor. Apr 8, 2019 - Explore Tiffani Davis's board "Good/Bad Print Ads" on Pinterest. Previous spots like 2014’s “The Big Leap” and 2017’s “Timeless” set a high bar for the advertising to come, but this year’s “Crocodile Inside” lives up to those expectations with its dizzying and kinetic comparison of a fractured relationship as a collapsing building. This 2012 ad for its chicken snack wraps with Mary J. Blige magically appearing and belting out the joy of crispy chicken was ridiculed for perpetuating racial stereotypes about African-Americans. But the best of the lot was this McDelivery print and outdoor campaign, which used a dead-simple visual motif to remind you when you’d rather go with delivery rather than leave your apartment and face the elements. The campaign, “That Jif’ing Good,” also featured the unnerving “Squirrel” spot, and together the ads showed that Jif was done playing it safe. “Featuring four young woman [sic] as helpless and hysterical when their car brakes fail, the sexism continues as they climb abroad the boat sparsely dressed with pouting lips. AD ANALYSIS: TOBASCO / FIRE MOUTH // Personal Appeal: Adventure. Gillette: ‘We Believe’ (2019) Signaling a departure from its long-established ‘The Best a Man Can Get’ … If you’re a fan of French advertising, then you’re probably keenly aware of apparel brand Lacoste’s track record of epic visual metaphors, crafted by Paris agency BETC (Adweek’s 2019 International Agency of the Year). Use the fold. Possibly not. What exactly were they meant to have done? That date came and went… and the UK had not left the EU. 20 Highly Sexist Print Ads That Objectify Women. The Internet didn't react kindly, and Starbucks acknowledged that "there has been criticism" surrounding the initiative, ending it a few days after it began. GET TESTED, GET TREATED, NO DRAMA!” appears below them. Please do not eat or milk conkers’. In 2019, showing men to be ineffective child carers is just not very helpful. This 2010 ad was a gamble by Nike to turn the attention away from the scandal around the disgraced golfer's private life and focus on his return to the sport. While the ad received praise for its bold stance, it was also divisive, and did nothing to boost the brand’s sales. Making things worse, the ad ran only in the Middle East. Creating a memorable and clever print ad is no easy feat and usually the best ideas are put together by a group or are come up with randomly.
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